Services
Marketing Analytics & Strategy Services
What I do and how I do it.
Data Interpretation & Analytics
Marketing performance only makes sense when you connect it to what is actually happening in your business. I link GA4 and platform data to backend data: customer lifecycle, margins, repeat rate, real conversion value. That is how I read numbers in the context of your business model, not in the context of what a platform wants to show.
Performance Marketing
Both B2B and B2C accounts have achieved their best Google Ads results under my management. Structured thinking based on keyword intent, not platform recommendations. I analyse search behaviour, link it to business goals and build campaigns that connect clicks to revenue or valuable leads.
Marketing Analytics & Dashboards
Interactive dashboards built from backend data that everyone in the organisation can use. From customer lifetime value and customer lifecycle to heatmaps and lead times. Insight that drives action, not decoration.
Marketing Strategy
Long-term strategic partnership: helping companies make better commercial decisions by connecting marketing performance to business outcomes, without buzzwords or reports that sit in a drawer.
This is what insight looks like
Interactive demos with fictional e-commerce data. Real dashboards connect to your backend systems.
Growth per product line | Season 2026 vs 2025
| Product Line | 2026 | 2025 | Δ% | Revenue 2026 | New Cust. | Retention% | AOV |
|---|---|---|---|---|---|---|---|
| Premium Line | 569 | 508 | +12.0% | €24,108 | 293 | 19% | €42 |
| Standard Range | 798 | 653 | +22.2% | €89,231 | 338 | 25% | €111 |
| Budget Series | 369 | 316 | +16.8% | €33,679 | 204 | 26% | €91 |
| Eco Collection | 570 | 590 | -3.4% | €62,009 | 376 | 14% | €108 |
| Limited Edition | 804 | 804 | +0.0% | €92,686 | 555 | 21% | €115 |
| Clearance | 862 | 993 | -13.2% | €91,946 | 577 | 26% | €106 |
| New Arrivals | 756 | 772 | -2.1% | €65,337 | 356 | 33% | €86 |
| Bestsellers | 586 | 566 | +3.5% | €56,439 | 273 | 31% | €96 |
Data shown is fictional. Actual dashboards connect to your backend systems.